Fully funded UK/EU PhD Scholarship in Predictive and Prescriptive Analytics for the Media Industry 

Come and join us at Durham 🤩💃🏽👍🏽❤️🥳

Extended closing date for applications: 22nd of August 2019 

UK/EU PhD Scholarship is to start 1st of October 2019 Funding period: 1/10/19 – 30/09/22 

Project Description:

A unique opportunity of an industrial-collaboration fully funded UK/EU PhD scholarship at the prestigious Durham University (world-wide top 79th by QS World University rankings and 5th in the UK by the Guardian) and Distinctive Publishing Ltd, Newcastle.

The successful PhD student is to experience both academia and industry, and spend up to 50% of her/his time at the Distinctive Publishing business premises, with the rest at the Department of Computer Science, Durham University. The main academic supervisor is to be Professor Alexandra I. Cristea, a world leader in artificial intelligence for the web and web science. 

Distinctive Publishing is looking to introduce an additional product/service to its current platform but introducing two distinct areas to enhance its existing capability of descriptive analytics: 

1. Predictive Analytics Engine – modelling past data to predict future actions, behaviours, or outcomes of readers/users within the existing platform.
2. Prescriptive Analytics Engine – providing direct insight into the consequences of different actions by uncovering the key cause-and-effect relationships that impact the outcomes the publisher focuses on, and will be used for understanding what causes what, and why within the readership of content/publications.

For more information please contact alexandra.i.cristea@durham.ac.uk and consult the original Call at:http://community.dur.ac.uk/alexandra.i.cristea/ad/PhDAdvert_IIP-final.pdf

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