The great thing about #SXSW isn’t the sessions or the people or the weather or the BBQ or the margaritas, it’s the combination of all those things and more. 

I love coming to #SXSWi because excitement with and love of tech is in the air, you can smell it :)) Its the place to chat about your ideas and other peoples’ ideas, to find out what’s “happening” and what’s not, to have a laugh with old and new mates and to eat loads of BBQ, drink margaritas and generally get inspired. I LOVE it.